As a cosmetic dentist, Dr. Brigitte White has seen firsthand the transformative power of a healthy, confident smile. Unfortunately, achieving that smile isn’t always accessible. That’s why she created Bright Whites Oral Care with the mission to elevate the game and empower the culture of dental health.
Incorporating the three core values of community, education, and inclusion, Bright Whites is a welcoming space that helps people make informed choices about their oral health. Committed to sustainability, they use eco-friendly packaging and vegan, cruelty-free ingredients and give a portion of proceeds to non-profits to elevate underserved communities to continue the circular effect in building a more equitable society.
Unlike many oral care brands that rely on harsh additives and allergens, Bright Whites uses science backed, natural ingredients that are gentle yet effective. Their first product, Dr. White’s Bright Whites Anticavity Fluoride Toothpaste is free of sulfates and comes in fun flavors that make brushing enjoyable.
Dr. White developed her Bright Whites Oral Care line with a profound respect for consumer health and well-being. For years, mainstream brands used chemicals like triclosan, which was linked to hormone disruption and later banned by the FDA in certain products. Other common ingredients include sodium lauryl sulfate (SLS), known to cause mouth irritation, and artificial dyes like Blue 1 and Yellow 5, which have been scrutinized for possible allergenic and carcinogenic effects.
Some formulations also still contain propylene glycol, a compound found in antifreeze that can irritate sensitive tissues in the mouth. Dr. White’s products avoid these harsh additives, prioritizing natural, safe ingredients that support overall wellness—ensuring consumers, especially children and those with sensitivities, have access to clean, effective oral care options that reflect her commitment to promoting health without compromise.